About Us

Hi! I’m Gena, the face behind Sew Honey—and I’m so happy you're here!

A little backstory: my sister Gabbi and I started Sew Honey back in 2018. Growing up, Gabbi was always passionate about sewing—she’d make dresses out of pillowcases, tube tops from scrap fabric, and anything else she could get her hands on. Bathing suits have always been my favorite thing to shop for, so one day I asked her to try making one. Before we knew it, we were drafting patterns for our very first suit on the same dining room table she used to sew on as a kid.

When we first launched, we let customers build their own custom bathing suits—and it was such a fun and creative process! As the brand grew, we began releasing our own collections and eventually started selling to boutiques. That was a huge turning point and helped shape Sew Honey into what it is today.

Sew Honey is now a women-led wholesale brand that proudly caters to small businesses. What began as a passion project has grown into the business I run today—and I’m so proud of how far it’s come.

I design every piece from my office in New Jersey, and each suit is handmade by an incredible team of women who bring those designs to life with care and attention to detail. We’re all committed to helping you feel confident and comfortable in your swimwear.

Thanks for being part of this journey—we can’t wait to see you in Sew Honey 💛